Who is a famous entrepreneur

Recipes for success from famous founders

The best parties take place in the kitchen. And the best ideas come from the garage. The idea alone is not enough to transform from a small start-up into a multi-million dollar, successful corporation. How to do it, we got famous founders like Jeff Bezos, Steve Jobs, Larry Page and Sergei Brin, Bill Gates, Mark Zuckerberg or Elon Musk shown. They not only occupy the Forbes TOP 20 richest people in the technology sector. Your company Amazon, Apple, Google, Microsoft, Facebook or Tesla employ thousands of people. They generate billions in sales and inspire people around the world with their products and services. These personalities have one thing in common: they own that Founder gene. You are real Entrepreneurs.


Originally, this term referred to all entrepreneurs. In today's parlance, this term goes far beyond the function of a classic manager. Entrepreneurs take full responsibility for a company and take the greatest risks to make it a success. She is characterized by her strong will. Independent and responsible action is in their blood. You're not just doing a job, it's a way of life. This attitude, a disruptive personality and the ability to break through existing structures, to accept uncertainty, to accept setbacks and defeats, creates space for innovations and ideas that are ahead of their time. This is what makes a true entrepreneur!

Online trade

Amazon: Jeff Bezos

The history of Jeff Bezos actually started in a garage in Seattle. The American founded the Online mail order company Amazon. According to its own information, Amazon is the market leader in retailing on the Internet and has the world's largest selection of books, CDs and videos. Services such as Prime Video, Amazon Music Fire Tablets, Fire TV, Echo and Alexa or Kindle e-readers and books expand the range. In 2019, Amazon generated around $ 280.52 billion worldwide.

Amazon founder Jeff Bezos is still CEO of Amazon and owns twelve percent of the company. His net worth is around $ 116 billion. He heads the Forbes list of the richest people in the world. Bezos owns the Washington Post and Blue Origin, an aerospace company developing a rocket for commercial use. His recipe for success is as simple as it is obvious. It is "day 1". It's about never losing this very special founder spirit, the obsession with customers and innovations. "Day 2" already means stagnation in his eyes.

Zalando: David Schneider and Robert Gentz

There are also success stories in Germany. With sales of around 5.4 billion in 2018, 26.4 million active customers and 116 million orders Zalando one of the top-selling online shops. The company was founded in 2008 by David Schneider and Robert Gentz founded and is active throughout Europe.

At Zalando, it all started with the broadcast of a TV commercial. Everyone knows the funny, bizarre spots. Some say brilliant, others exaggerate. Testing, trying and evaluating is the secret. Experiments take place on a small scale, without great risk. It is tried until the solution is found. Zalando has developed a management model for its marketing expenses that starts with the evaluation while a spot is running in order to measure the impact of the spots on the website traffic.

Computer, internet, software

SAP: Dietmar Hopp

Let's stay with us in Germany, in Walldorf SAP. The Software company was founded in 1972 by five former IBM employees. One of them Dietmar Hopp, Billionaire and well known as a sports patron to the supporters of the Bundesliga club Hoffenheim. In 2018, SAP employed over 96,000 people and is the largest European and third-largest listed software company in the world in terms of sales. The majority of sales are generated with software licenses and support. With worldwide sales of around 25 billion in 2018, SAP is one of the most valuable German brands.

With a fortune of over 13 billion, the famous founder is one of the richest men in Germany. Unimaginable today, SAP's start-up phase lasted fifteen years. Luck and in the right place at the right time: this is how he describes the rise of SAP from start-up to the world's largest software company when asked by NWZ Online. Those who were there at the time were generously rewarded and, according to Hopp, felt like co-entrepreneurs. A luxury that would no longer be possible with today's number of employees.

Apple: Steve Jobs

Steven Paul Jobs is arguably one of the most famous personalities and famous founders in the computer industry. Together with Steve Wozniak and Ronald Wayne, he founded in 1976 Apple who pioneered computers and operating systems counts. The US company, based in Cupertino, California, employs around 137,000 people worldwide and is now active in other product areas such as mobile communications and consumer electronics. In the 2019 financial year, Apple achieved sales of USD 260 billion with products such as the iPhone, iPad, Mac and Apple Watch.

As a co-founder and longtime CEO, Steve Jobs Apple to one of the most valuable brands in the world made. His secret lay in the little word "no". As a staunch naysayer, he always formed his own opinion and had the courage to stand by her. He adjusted Apple's product range by sacrificing over 70 percent of the products to a successful new beginning.

Jobs died of cancer in October 2011 at the age of 56.

Google: Larry Page and Sergey Brin

Founded in 1998 Larry Page and Sergey Brin the Google search engine. What began as part of an academic research paper at Stanford University has become a worldwide success. In 2019, the founders said goodbye to the management of the parent company Alphabet.

Founding a company requires a good idea and a detailed business plan that shows how a company wants to make money. Not so with Larry Page and Sergey Brin. Her pragmatic and adventurous attitude and her ability to learn quickly were decisive for her success. Characteristics that both of them have retained to this day.

Google LLC today offers web applications as well as software and hardware. The best-known services include the search engine Google and the YouTube video platform. With a market share of around 88.6 percent, the search engine is the most popular search engine in the world (as of August 2019). With a brand value of around $ 309 billion, Google was one of the most valuable companies in the world in 2019. Google generates the majority of its sales with advertising.

Microsoft: Bill Gates

Bill Gates founded the 1975 together with Paul Allen Microsoft Corporation. The company, based in Redmond, USA, became known primarily for its Windows operating system and its office suite. Microsoft Corporation had sales of around 125.8 billion US dollars in fiscal year 2019, and the software company currently has 144,000 employees (as of June 2019).

As the famous founder and second richest man in the world, Bill Gates is of course always asked about his recipe for success. He gives answers on his Twitter account. He draws his motivation mainly from his personal environment. Words like money, power or success are looked for in vain in advice.

Social media

Facebook: Mark Zuckerberg

The nine golden rules that Mark Zuckerberg owes its success are simple. They sound obvious; common sense. But his success proves him right. Founded in 2004 counts Facebook Today one of the richest IT and Internet entrepreneurs in the US. Like Google, Facebook generates most of its revenue from advertising revenue. According to its own information, Facebook has around 2.45 billion monthly active users worldwide (as of 3rd quarter of 2019). Average earnings per user (ARPU) was $ 7.26 for the same period.

Zuckerberg studied computer science and psychology at Harvard University, but left the university without a degree. During his studies he learned programming and founded Facebook with three fellow students. Rule number 9 is "You are never finished". It reminds of Jeff Bezos "Day 1". She believes that Facebook has retained its start-up mentality despite its rapid growth: constantly renewing itself, repeatedly questioning itself is their philosophy, which should protect famous founders from being overtaken by the competition.


Tesla: Elon Musk

Tesla is in the black for the first time in 2019. Founded in 2003, the manufacturer of electric cars launched the Tesla Roadster, the first car with a lithium-ion battery in 2008. In order to continue to grow, lithium-ion batteries with a capacity of 35 gigawatt hours are to be manufactured in the so-called Gigafactory in the US state of Nevada from 2020, in order to produce battery systems for around 500,000 electric cars per year.

Canadian-American entrepreneur Elon Musk was born in South Africa. Before Tesla, he was already successful as a co-founder of PayPal, an online payment service for settling medium and small amounts when buying and selling online. As a friend of daring PR strategies, Musk relies less on classic press releases. With a high frequency in all social media channels, he skilfully keeps himself and the topics of his company going, repeatedly proves a tendency towards the absurd and relies on maximum authenticity. Unlike other successful entrepreneurs, he likes to share his private life with the public.

Flixbus: Jochen Engert, Daniel Krauss and André Schwämmlein

The company is still quite young Flixmobility GmbH, a transport company based in Munich, which is responsible for the brands Flixbus is active in long-distance long-distance passenger transport and the Flixtrain brand.

André Schwämmlein and Daniel Krauss are old friends, know each other from school. Jochen Engert they met in the USA. The idea of ​​the three founders was that there was actually no idea. They wanted to do something real, to create added value with which they - in the truest sense of the word - could move people.

They definitely succeeded with the Flixbus! The decision was ultimately taken from them by the then federal government with the liberalization of the long-distance bus market. Deutsche Bahn has now left the market and Flixbus is now a monopoly in the German long-distance bus market. With fresh money from investors, they conquer not only Europe but also the USA, South America and Asia. Flixmobility claims to have more than 1,000 employees worldwide and has transported around 100 million people in 29 countries since it was launched in 2011.

Famous founders: the exciting world of start-ups

That was just a short excursion into the exciting world of start-ups that were made successful by their founders. There are sure to be many more stories to be told here: The story of Ingvar Kamprad, founder of the furniture company IKEA; Götz Werner, founder and CEO of dm-drogerie-markt; Lidl founder Josef Schwarz; the Albrecht brothers, whose Aldi discount arose from a concept for a poor people's shop; And not to forget Adolf Dassler, founder of the sporting goods manufacturer Adidas.