Why do we use Facebook Marketing

Facebook marketing advantages for companies

Be present where your customers are - it's worth it!

First of all, be where your customers are, because every month up to two billion people use Facebook to keep in touch with friends and family and to discover new topics and products. With your own Facebook page you can target new prospects and turn them into loyal customers and build lasting customer relationships with them.

What content does my target group expect?

An army of consultants and studies deals daily and worldwide with the optimal text length. How does the ratio of image to text have to be built up in order to generate the highest conversion rate? Do you get more likes with a video or a picture? All of this only plays a subordinate role in the first step. Because first of all it is important that you give your customers the feeling, no matter where I come into contact with the company, that there is someone there who takes care of my concerns, because nothing is better than trust and trust is an important factor in customer service or . the customer relationship. Ultimately, however, success on Facebook also depends on your own goals and the strategy used.

Companies come to us with a wide variety of requirements. These include the one already mentioned Customer service, sales e.g. through the direct sale of the products as well as the Increase in brand awareness.

How do I offer good customer service on my Facebook page?

With its own home remedies, Facebook already offers a range of fully automated response options, e.g. with Facebook Messenger. Customers or prospects can ask a question and the messenger delivers a predefined answer and refers e.g. B. on a contact form on your website. The integration of your own Facebook apps (e.g. forms) is also conceivable. Current information on opening times or answering “Where's my order” and the delivery dates are popular topics on Facebook. It is also a good idea to train your employees in the use of social media such as Facebook. Because many of your employees are already on Facebook and are very familiar with the functions of the website.

Can Facebook help me increase my brand awareness?

With Facebook you can not only expand your customer service, but also increase your brand awareness and thus your visibility in social media. With the Facebook Business Manager, you can precisely define your target group and run relevant content marketing or product campaigns. This not only increases your reach, you can also adjust your goals at any time, e.g. with Lookalike Audiences or Custom Audiences. We would be happy to explain exactly how this works in a personal conversation.

I am a small local entrepreneur, is it worth using Facebook?

Especially as a company with a local focus within a radius of up to 30 km, Facebook offers numerous functions and the possibility of addressing specific target groups. We also advise numerous entrepreneurs in the area of ​​local social media marketing and have made a significant contribution to awareness and sales. We would be happy to present you our references in a non-binding appointment.