Why is the Financial Times pink 1

Why are newspapers like The Economic Times, Financial Times, and others printed on pink paper?

Two main reasons for printing on pink paper:

  • This lifts the paper from other rags at the newspaper kiosk. It probably gave the little finger an edge over the competition. The British Financial Times, launched in 1888, was the first business newspaper to go pink (1893). (The Sporting Times had gone pink a few years earlier.) FT is one of the most distinctive brands in the world for many reasons, most of them for its editorial quality. But nothing is more significant than the flashy pink newspaper. (FT was sold to Japanese publisher Nikkei for $ 1.3 billion.)
  • If the first was a marketing ploy, the second was commercial. In the 19th century and well into the 20th century was it cheaper to dye paper pink than it knows to pale. But these days it's cheaper to bleach it white.

Why are some newspapers like The Economic Times and Financial Times still pink?

Tradition, that's why.

Publications are prisoners of tradition, especially those who created them.

On the front page ofTheWere Hinduonce to read no news.It was full of commercial ads.All messages - city, province, inland, sport and abroad - were carried in separate columns.

When Gandhiji was shot, the first issue of The Hindu had the message in a single column. The second edition gave the assassination a wider circulation - but still inside!

His only competition in Madra's presidency at the time was the Indian Express. Express carried the news on the front page with an 8-column headline, which was crowned by a screaming head in thick, particularly bold type. Goenka's young upstart gave Madras a few days to talk.

When British newspapers started putting news on the front page, the Hindus decided to change too. But there was nothing sudden like the Grandma of Mount Road.

In 1957, she conducted a comprehensive reader survey to see if her loyal readers preferred the front page news of the day.

An amazing 45% of respondents wanted the news to be kept off the front page . Around 53% wanted news on Page 1. On January 14, 1958, the Hindu front page ran news for the first time in their history.

As they say, traditions die hard.

Don't write off the pink paper. It will take some time.


I suspect it was originally a marketing decision: pink helps the newspaper stand out from the crowd in the newsstand so that readers can easily find and buy it.

Addendum: It put turns out I was right. Here is the answer to the same question on the Financial Times website:

Why is the FT pink?

  • The Financial Times first appeared as a four-page newspaper in 1888 and was originally the City of London's small financial community.To differentiate itself from its rival, the Financial News, the FT switched to its signature salmon pink in 1893 - a masterpiece that immediately set it apart from its main competitor.

It appears that ET was printed on salmon pink paper, inspired by London's Financial Times newspaper, which was founded in 1888. The specific color of the paper gives ET a distinctive character among the various newspapers printed on the standard white papers. You can tell from a distance between ET and any other paper, which is definitely a plus for any salesperson.

Edit: Initially, the financial period was postponed to the cloured version to differentiate itself from another newspaper that had a similar name. Also at that time it was cheaper to print on pink because it was cheap and unbleached paper. But today it actually costs more as they have to dye the normal paper before printing.

Sources: Wikipedia article

This color is not yellow or yellowish, but pink, especially salmon pink. I worked with the Economic Times, which is printed on such paper. All of these financial newspapers are inspired by the UK Financial Times, which has been using salmon colored newsprint since the early 1990s to differentiate itself from its closest competitor, Financial News (which it later acquired). Salmon Pink established the popularity of the paper as a trade mark for financial news. Financial newspapers in India took on this color because the connection was already made with the type of news they would carry. That made it easy to position yourself in the market in the midst of the crowd of general newspapers.

The Economic Times, Business Standard and Financial Express are in salmon colors. Hindu BusinessLine is on white paper.

This trend is followed by the financial and business newspapers and the beginning of the trend goes back to the Financial Times more than a century ago (1893). The colored paper should stand out from other newspapers take off and from all papers issued take off . From what I read about these papers the color was pale pink and has turned to an orange brown.

In the 15th century it was cheaper to dye newspaper pages pink while it was too expensive to bleach the pages white.That was when the use of pink paint began on the pages of some business papers.UnderBusiness newspaperspink newspapers are understood at this time.Today white papers are cheaper than colored papers.

If you can still find some business newspapers printed in pink, even if white is cheaper than pink, that would be a reason - by tradition.

Let me google this for you

from How to Know the History of Pink Business Newspapers

When did you start printing on pink pages? In the 15th century it was cheaper to dye newspaper pages pink while it was too expensive to bleach the pages white. That was when the use of pink paint began on the pages of some business papers. During this time, business newspapers are pink-colored newspapers. Today white papers are cheaper than colored papers.

If you can still find some business newspapers printed in pink, even if white is cheaper than pink, that would be a reason - by tradition.

The UK's Financial Times has introduced the new color to differentiate itself from the competition Financial News. This is probably why the Economic Times also prints salmon pink pages.

Source: Financial Times on the Wiki

This makes it easy to distinguish between rich managers and low-paid employees
to office space.
The one with the pink newspaper is a rich manager who reads stock market changes and
The one with the white newspaper is a low-salary clerk looking for hot models.

There are basically two reasons why Financial Daily’s are orange / peach-colored:
1. The orange / peach color makes the newspaper stand out from other newspapers that are printed on white sheets of paper and thus attract more people to read the newspaper.

2. The second reason is that financial magazines used to be printed in orange / peach because in the old days the orange dye for the paper was cheaper compared to the white dye. Hence, the financial times used to be an orange color. In modern times they are orange to continue the tradition of the financial era that was tinted orange from the start

All of these business newspapers were inspired by the Financial Times published in London at the end of the 19th century. FT, to stand out from other business papers, started the trend of printing business news on its trademark pink paper. Nowadays the color has changed rather brownish.

The Financial Times was designed in pink to distinguish it from its competitors. You can read more about it in the link below.

About the newspaper

The reason for this is that economic times are the business news where, like other newspapers, everything is going on so they make fun of what they have to do and economic times where you have all the business related details like budget, Failure, Sensex, etc. tell the difference the normal newspaper about that it might have done it or to make it attractive

It's cheaper because the “pink” newsprint requires less bleaching than white newsprint. However, the main reason for using tinted or off-white newsprint is to make it stand out from the competition.

Like the London based Financial Times will also be the Economic Times printed on salmon colored paper.

In fact, colored paper is cheaper than white paper. White paper bleaching is costly these days. This is how the Colon-Pink is used in financial papers.

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