Can I ever get a basic job

Mission: startup

An app that makes taxi offices superfluous? Extractor from below instead of above? Or just a new cola? These are the business ideas of the startups myTaxi, Bora and fritz-kola. They made it and turned their ideas into thriving companies. But how? To investigate this question, the authors traveled across Germany and met with successful founders to talk to.

The focus of the book is on personal interviews with founders. Together with the authors, they trace the origins of the startups - including the setbacks, turning points and successes. The reader learns firsthand what challenges the founders faced, how they were tackled and ultimately also solved.

Those interested in starting a business can learn from these best practices:

· How do I know whether my business idea is promising?

· What can my first steps be?

· Should I start a company alone or in a team?

· How do I convince an investor of my idea?

· How do I plan and organize daily work as a founder?

· What challenges does personnel management bring with it?

· How do I build a powerful team?

· How do I manage the team?

· How do I deal with setbacks?

· How does the successful scaling succeed?

· What influence does a start-up have on my personal life and how do I adapt to it?

We, Christoph Warmer and Sören Weber, the authors founded startups ourselves during our studies and have been active in the start-up scene ever since. We wanted such a book for a long time and now we have written it ourselves.

Keywords

Berlin Entrepreneurship Entrepreneurship Entrepreneurship US Founders at Work Web Start-Ups Web Startups

Authors and affiliations

  • Christoph Warmer
  • Sören Weber
  1. 1.StuttgartGermany
  2. 2.DüsseldorfGermany

About the authors

We, Christoph Warmer and Sören Weber, the authors founded startups ourselves during our studies and have been active in the start-up scene ever since. We wanted such a book for a long time and now we have written it ourselves.

Bibliographic information