How can business goals be made intelligent

What goals do you want to achieve in the short to medium term?

The goal is ...

... that you write down clear company goals in your business plan. Remember that the 3-5 short term goals should be SMART and include both quantitative and qualitative business goals. The short-term company goals form the basis for both the milestones, with which you can check the course of business, as well as the financial planning, which is usually designed for 3 years.

The medium-term goals are more closely based on the vision, whereby the medium-term goals must also be formulated SMART.

You have formulated the goals based on the market analysis. You will determine how you will achieve these goals in the next chapter of the business plan, the corporate strategy.

You will find out whether you have formulated your goals SMART in the chapter on finances at the latest. Use our financial plan tool from the entrepreneur heroes!

Create your financial plan online now
Author: Für-Grü editors

As editor-in-chief, René Klein has been responsible for the content of the portal and all publications by Für-Grü for over 10 years. He is a regular interlocutor in other media and writes numerous external specialist articles on start-up topics. Before his time as editor-in-chief and co-founder of Für-Grü, he advised listed companies in the field of financial market communication.